Baemingo

Restaurant tech, B2B SaaS and fintech
Jan 2021 – Mar 2022

Product Manager, Restaurant Platform

Jan 2021 – Mar 2022

Owned the roadmap for a restaurant platform, the POS and its back office, balancing stability, UX debt and growth. Led four development teams with sprint goals.

One roadmap for all products
A new design system
Growth through self-service

Product Designer, UX/UI

Jan 2021 – Mar 2022

Hands-on product designer for prioritised back office areas, self-service onboarding and a menu builder: discovery, flows and UI in Figma, user tests and development-ready design.

Restaurants onboard on their own
Menus built without support
Tested with users

The cases

Product Leadership · Design Leadership · Baemingo Leading product development so restaurants could grow, and Baemingo could grow with them As Product Manager at Baemingo, I was responsible for the product roadmap for the whole restaurant platform. The POS was the core: it took orders at the till, at the table, from the mobile app and from self-service, and the POS back office handled venues, menus, payments and sales follow-up. With a lot already in place and the company about to scale, I balanced three things on one roadmap: a stable platform without technical bugs, better user interfaces and flows, and new development for growth. I supported the developers and designers with roadmap priorities and sprint goals, with an extra focus on the user experience. Where I started fromRoadmap and prioritisationUnderstanding the usersShaping the experienceLeading product developmentOutcomes and learnings See case study UX/UI Design · Baemingo Log in, get onboarded and start selling As product designer, I conducted the product discovery, designed the user flows and the interface, tested with users and delivered development-ready design for the log-in and the self-service onboarding in the Baemingo web app: from creating an account to the first sale at the till. A guide on the dashboard shows every step and what is done, so a new restaurant always knows what is left before it can start selling. The challengeThe pain pointsKey design decisionsThe onboarding, step by step See case study UX/UI Design · Baemingo Letting restaurants build the ordering menu their customers see As product designer, I took the layout builder in the Baemingo back office from product discovery to user flows, interface design, user tests and development-ready design. The layout builder is the tool where a restaurant decides how its menu looks to customers in the ordering app and self-service. Staff create categories, add products and style each category card, and see the result in a phone preview as they work. Every change saves automatically. The challengeVersion 1 and the user testCreate a layoutBuild the menuKey design decisionsNext steps See case study

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